Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

Skill Level

1

Alternative Titles

• Advertising Account Executive
• Advertising Account Manager
• Creative Director (Advertising)

Unless you are exempt in very limited circumstances, you are required to have a positive Skills Assessment to apply for the visas listed above.

Skills Assessment authority for Advertising Specialist is Vocational Education and Training Assess (VETASSESS). To have a positive skills assessment, you must meet the following criteria:

• Three pathways for skills assessment by VETASSESS
  • Pathway A – Qualification(s) assessed at AQF Bachelor degree or higher degree with a highly relevant field of study and at least one year of post-qualification highly relevant employment at an appropriate skill level in the last five years
  • Pathway B – Qualification(s) assessed at AQF Bachelor degree or higher degree with an additional qualification at least Australian Qualifications Framework (AQF) Diploma level in a highly relevant field of study and at least two years of post qualification highly relevant employment at an appropriate skill level in the last five years;
  • Pathway C – Qualification(s) assessed at AQF Bachelor degree or higher degree without a highly relevant field of study and at least three years of post-qualification highly relevant employment at an appropriate skill level in the last five years; Certification Panel
• Note: For pre-qualification employment (if all of your employment is before your qualification assessed at the AQF bachelor degree level), five years of highly relevant employment in addition to at least one year of highly relevant employment at an appropriate skill level in the last five years.

develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Tasks

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• analysing data regarding consumer patterns and preferences
• interpreting and predicting current and future consumer trends
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Skill Level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations in this Group

• 225111 Advertising Specialist
• 225112 Market Research Analyst
• 225113 Marketing Specialist