Plans, designs, develops and prepares information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs with particular emphasis on tailoring the message for the intended audience.

Skill Level

1

Alternative Titles

• Graphic Artist

Specialisations

• Exhibition Designer
• Film and Video Graphics Designer
• Publication Designer

Unless you are exempt in very limited circumstances, you are required to have a positive Skills Assessment to apply for the visas listed above.

Skills Assessment authority for Graphic Designer is Vocational Education and Training Assess (VETASSESS). To have a positive skills assessment, you must meet the following criteria:

• Qualification which is assessed as comparable to the educational level an Australian Qualifications Framework (AQF) Bachelor degree or higher in a field highly relevant to the nominated occupation.
• Highly relevant major fields of study would include
  • Graphic Design: the study of designing and producing visual representations of concepts and information or
  • Visual Communication or Communication Design

design information for visual and audio communication, publication and display using print, film, electronic, digital and other forms of visual and audio media.

Tasks

• determining the objectives and constraints of the design brief by consulting with clients and stakeholders
• undertaking research and analysing functional communication requirements
• formulating design concepts for the subject to be communicated
• preparing sketches, diagrams, illustrations and layouts to communicate design concepts
• negotiating design solutions with clients, management, sales and production staff
• selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display
• detailing and documenting the selected design for production
• supervising or carrying out production in the chosen media
• may archive information for future client use

Skill Level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations in this Group

• 232411 Graphic Designer
• 232412 Illustrator
• 232413 Multimedia Designer
• 232414 Web Designer