Website Development
A website that turns visitors into enquiries.
Business websites, landing pages and online stores, designed around what your customers need to find and built to be fast, easy to update and easy to find on Google.
Signs this work is overdue
- Your website gets visitors, but the enquiry form stays quiet.
- Nobody owns the website, so it has not changed in two years.
- Competitors with weaker products rank above you on Google.
- The site is slow or hard to use on a phone.
- Every small text or image change means waiting for a developer.
- Different kinds of customers land on the same page and have to work out where to go.
What's included
Planning and structure
Before design starts, we establish who the website is for, what they need to find, and what you want them to do next.
- Audience and goals
- Site structure
- Page content plan
- Enquiry journeys
Design for your brand
A design that fits your brand and your customers, with clear routes through the site for each kind of visitor.
- Custom page design
- Brand styling
- Clear calls to action
- Separate customer journeys
Business websites and landing pages
Pages built for one job each, with clear offers, fast load times and forms or WhatsApp buttons that make it easy to enquire.
- Company websites
- Landing pages
- Product and service pages
- Form and WhatsApp CTAs
Online stores and catalogues
Product catalogues and online stores that make every product easy to find, compare and enquire about or buy.
- Product catalogues
- Per-product enquiries
- Online ordering
- Payment integration
Content management
An admin area for your team to update pages, posts and media without calling a developer.
- Easy content editing
- Blog and news
- Media uploads
- User roles
Speed, SEO and tracking
Technical SEO, page speed and analytics built in from the start, so the website can be found and you can see what it produces.
- Technical SEO
- Page speed
- Mobile-friendly design
- GA4 and conversion tracking
What you receive
- A site structure and page plan agreed before design starts
- A live, mobile-friendly website on your domain
- Enquiry forms and WhatsApp buttons connected to your team
- Technical SEO, analytics and conversion tracking set up
- An admin area, where needed, so your team can update content
- Source code, documentation and access, all in your name
How the work runs
- Discovery and scope: Your customers, your goals, and the pages the website needs.
- Structure and design: Site structure and page designs agreed before build, so changes stay cheap.
- Build and content: Pages built in reviewable steps, with your content, forms and tracking in place.
- Test and launch: Testing on phones and desktops, speed and SEO checks, and a planned launch on your domain.
- Support and improve: Post-launch support and steady improvements based on what visitors actually do.
Technology we typically use
- Frontend: Next.js, React, TypeScript, Tailwind CSS
- Backend: Node.js, PostgreSQL, REST APIs
- Search and analytics: Structured data, Core Web Vitals, GA4, Google Tag Manager
Questions we get asked
Will we be able to update the website ourselves?
Yes, where you need to. We can include an admin area so your team can change text, images, posts and pages without a developer.
Do we own the website?
Yes. The domain, source code, hosting accounts and analytics are set up in your name, so everything stays with you.
Will it work on phones and rank on Google?
Every site is designed for phones as well as desktops, with technical SEO and page speed handled during the build. Ranking for competitive terms still takes consistent content over time, which our digital marketing service can run alongside it.
Can you redesign our existing website?
Yes. We review what is working first, keep your existing page addresses or redirect them, so you do not lose the search rankings you already have.
Mobile App Development
Apps people use because they save time.
iOS and Android apps for your customers, your field teams and your staff, built around the few things they need to do on a phone and connected to the systems you already run.
Signs this work is overdue
- Your sales team rings the office for stock, prices and balances.
- Customers keep calling to check the status of their order or application.
- Field staff record work on paper and someone types it in later.
- Your website works on a phone, but your regular customers need something faster.
- Staff are not comfortable with computers, but all of them use a phone.
- An app idea needs to reach real users before the market moves.
What's included
Product discovery and scoping
Before building, we establish who uses the app, what job it does, and what the smallest genuinely useful version looks like.
- User and job mapping
- First version definition
- Success measures
- Scope guardrails
Mobile-first interface design
Mobile-first screens, large targets, few taps, scanner and photo input instead of typing, and regional-language labels where they help.
- Task-based screens
- Large tap targets
- Scanner and photo input
- Regional-language labels
Customer apps
Self-service access for the people who currently phone or email you for status, documents and orders.
- Order and status tracking
- Document access
- Online ordering
- Notifications
Sales and field team apps
Live stock, customer-specific pricing, outstanding balance and order history in your team's pocket, plus signatures, photographs and geo-stamped timestamps captured on site.
- Live stock and pricing
- Orders on the spot
- Photo and signature capture
- Geo-stamped records
Connection to your systems
Apps connected through documented APIs to your ERP, CRM or database, so information is entered once and available everywhere.
- API integration
- ERP and CRM connection
- Secure login
- Data sync
Launch and app store release
Testing on real devices, app store submission, and monitoring after release, so problems are found before your users report them.
- Device testing
- App Store and Google Play release
- Crash monitoring
- Updates
What you receive
- App scope with user journeys and success measures
- Screen designs agreed before build
- Working builds delivered in reviewable increments
- Published apps on your own App Store and Google Play accounts
- APIs and integrations with documentation
- Source code, documentation and a handover that leaves you independent
How the work runs
- Discovery and scope: Users, jobs, constraints, and the smallest version that delivers real value.
- Architecture and design: Screens, data, integrations and security agreed before build, so structural mistakes are caught on paper.
- Build in increments: Short cycles, each ending in a build you can install, use and comment on.
- Test and release: Testing on real devices, a security review, and submission to the app stores.
- Support and evolve: Post-launch support, monitoring and a steady improvement cadence, or a clean handover to your own team.
Technology we typically use
- Apps: iOS, Android, Cross-platform or native, chosen per project
- Backend: Node.js, Python, PostgreSQL, REST and GraphQL
- Quality: Automated testing, CI/CD, Error tracking, Performance monitoring
Questions we get asked
Will our team actually use a mobile app?
They do when it saves them a phone call. Live stock, current price and the customer's outstanding balance in their pocket remove the daily friction of ringing the office, so adoption tends to be driven by self-interest.
Our staff are not comfortable with computers.
That is a design constraint we take seriously. Mobile-first screens, large targets, few taps, scanner and photo input instead of typing, and regional-language labels where they help. If it is not faster than the register, it will not be used, and that is on us.
Do you build for both iOS and Android?
Yes. We recommend a cross-platform or native approach based on what the app needs to do and who will maintain it.
Do we own the app?
Entirely. The source code and the App Store and Google Play accounts are yours.
Digital Marketing
Marketing measured in enquiries and revenue, not impressions.
SEO, paid search and social, content, and marketing automation run by specialists, with every lead tracked from first click to closed deal.
Signs this work is overdue
- You spend on ads every month and cannot say which campaign produced a customer.
- Your website gets visitors, but the enquiry form stays quiet.
- Competitors with weaker products rank above you on Google.
- Leads arrive by phone, WhatsApp and email, and half are never followed up.
- An agency sends a monthly report full of impressions and clicks, and sales has not noticed any difference.
- Nobody owns the website, so it has not changed in two years.
What's included
Search engine optimization
Technical SEO, site structure, on-page optimization and content built around the searches your buyers actually make, including local search and Google Business Profile for every location you serve.
- Technical audits
- Keyword and intent mapping
- Local SEO
- Google Business Profile
Paid search and social
Google Ads, Meta and LinkedIn campaigns planned around cost per qualified lead rather than clicks, with negative keywords, landing pages and budgets tuned weekly.
- Google Ads
- Meta and Instagram ads
- LinkedIn ads
- Retargeting
Content and social media
Articles, guides, case studies and social posts that answer what buyers ask before they call, written to build authority and earn links over time.
- Content calendars
- Long-form guides
- Case studies
- LinkedIn and Instagram
Landing pages and conversion
Pages built for one job each, with clear offers, fast load times and forms or WhatsApp buttons that make it easy to enquire. Then tested and improved on real traffic.
- Landing page builds
- A/B testing
- Page speed
- Form and WhatsApp CTAs
Marketing automation and CRM
Every enquiry lands in your CRM with its source attached, gets an instant response, and enters a follow-up sequence on email or WhatsApp so no lead goes cold.
- CRM integration
- Lead scoring
- Email and WhatsApp nurturing
- Instant lead alerts
Analytics and attribution
GA4, conversion tracking and call tracking set up properly, so you can see which channel, campaign and keyword produced each enquiry and each sale.
- GA4 and Tag Manager
- Conversion tracking
- Call tracking
- Revenue dashboards
What you receive
- Marketing audit covering website, search visibility, ad accounts and tracking
- Channel plan with budgets, targets and the cost per lead each channel must hit
- Tracking setup that ties every enquiry to its source campaign and keyword
- Campaigns, landing pages and content, built and run by our specialists
- CRM and follow-up automation so every lead gets a same-day response
- Monthly report on leads, cost per lead and revenue influenced, not vanity metrics
How the work runs
- Audit and baseline (1–2 weeks): We review your website, search rankings, ad accounts, tracking and how leads are handled today, and record a baseline for leads and cost per lead.
- Fix tracking and foundations (2–3 weeks): Analytics, conversion tracking, call tracking and CRM capture set up correctly, along with the technical SEO and page speed issues that hold everything back.
- Launch channels (2–4 weeks): Campaigns, landing pages and content go live in the channels with the best expected return, starting with intent-led search.
- Optimize on real data (Ongoing): Weekly changes to bids, keywords, audiences, pages and copy, with budget moved toward the campaigns that produce qualified leads.
- Scale what works (Ongoing): Expand proven campaigns to new keywords, locations and audiences, and build the content and SEO that lowers your cost per lead over time.
Technology we typically use
- Search and ads: Google Ads, Meta Ads, LinkedIn Ads, Google Business Profile
- SEO: Google Search Console, Technical crawlers, Structured data, Core Web Vitals
- Analytics: GA4, Google Tag Manager, Call tracking, Looker Studio
- Automation: CRM integration, Email sequences, WhatsApp Business API, Lead scoring
Questions we get asked
How is this different from hiring a marketing agency?
We start from the business system, not the campaign. Tracking, CRM and follow-up are set up first, so every rupee of spend can be tied to an enquiry and a sale. Because we also build software and automation, the leads campaigns generate are handled properly once they arrive.
How long does SEO take to show results?
Technical fixes and local SEO can show movement within weeks. Ranking for competitive terms usually takes three to six months of consistent content and link-building. Paid search produces leads from the first week, so most plans run both together.
What budget do we need for ads?
It depends on your market and the cost per click of your keywords. We recommend a test budget large enough to produce meaningful data within a month, then scale only the campaigns that hit the agreed cost per lead.
Do we own the ad accounts and data?
Yes. Ad accounts, analytics, Search Console and CRM data are set up in your name, with us added as managers. If we stop working together, everything stays with you.
Custom Software Development
Built around how your business actually works, and maintainable afterwards.
Platforms, portals, dashboards, APIs and SaaS products built for your business model, designed for scalability and maintainability.
Signs this work is overdue
- No off-the-shelf product fits without bending your business out of shape.
- Your competitive advantage is the process nobody else runs.
- Per-seat licence costs now exceed what building would have cost.
- Customers keep asking for a portal to check their own status.
- A product idea needs to reach real users before the market moves.
- An existing application works but nobody can safely change it.
What's included
Product discovery and scoping
Before building, we establish who uses it, what job it does, and what the smallest genuinely useful version looks like. Scope discipline is what keeps custom software affordable.
- User and job mapping
- MVP definition
- Success measures
- Scope guardrails
Platforms and internal systems
The operational backbone: order management, job tracking, scheduling, inventory and billing, modelled on your real process rather than a generic template.
- Order and job management
- Scheduling
- Inventory
- Billing and invoicing
Customer and partner portals
Self-service access for the people who currently phone or email you for status, documents and orders, which removes work from your team while improving their experience.
- Self-service status
- Document access
- Online ordering
- Partner dashboards
Multi-tenant SaaS products
If you are building a product rather than a tool, the architecture differs from day one: tenancy, plans, metering, billing, onboarding and support tooling.
- Tenant isolation
- Plans and entitlements
- Usage metering
- Subscription billing
APIs and integration platforms
Well-documented, versioned APIs that let your systems, your customers and your partners connect, with authentication, rate limiting and observability built in.
- REST and GraphQL
- Versioning
- Auth and rate limiting
- Developer documentation
Reporting and analytics
Dashboards for the people running the business daily, plus scheduled reports that arrive without anyone building them. Numbers that reconcile against source systems.
- Live dashboards
- Scheduled reports
- Exports
- Reconciled metrics
What you receive
- Product scope with user journeys, data model and success measures
- Working software delivered in reviewable increments, not one big reveal
- Automated test suite and CI/CD pipeline
- API documentation and, where relevant, developer onboarding material
- Infrastructure as code plus monitoring and alerting
- Source code, documentation and a handover that leaves you genuinely independent
How the work runs
- Discovery and scope (1–3 weeks): Users, jobs, constraints, and the smallest version that delivers real value. We push back hard on scope that does not earn its place.
- Architecture and design (2–3 weeks): Data model, integrations, security model and interface design agreed before build, so structural mistakes are caught on paper.
- Build in increments (8–20 weeks): Two-week cycles, each ending in something you can use and comment on. Direction changes are cheap when they arrive early.
- Harden and launch (2–4 weeks): Performance, security review, load testing, data migration, and a launch plan with a rollback.
- Support and evolve (Ongoing): Post-launch support, monitoring and a steady improvement cadence, or a clean handover to your own team.
Technology we typically use
- Frontend: Next.js, React, TypeScript, Tailwind CSS
- Backend: Node.js, Python, PostgreSQL, Redis, REST and GraphQL
- Infrastructure: Docker, Terraform, AWS / Azure / GCP, CDN and edge caching
- Quality: Automated testing, CI/CD, Error tracking, Performance monitoring
Questions we get asked
Do we own the code?
Entirely. Source code, infrastructure definitions and documentation are yours, in your repositories, from the first commit. There is no runtime licence and no dependency on us to keep operating.
What if we want to take it in-house later?
That is a supported outcome and we build for it: conventional stack, automated tests, documented architecture and infrastructure as code. Handover is a planned exercise with your engineers, not a zip file and good luck.
How do you keep custom software from becoming the next legacy system?
Boring, well-supported technology; automated tests so changes are safe; documented decisions; and dependency updates treated as routine maintenance rather than a crisis project. Most legacy pain comes from deferred maintenance, not from age.
Can you work alongside our existing developers?
Yes, and it often works well. We can lead architecture while your team builds features, take a specific component, or provide review and oversight. The split is agreed at the start so accountability is clear.